• Market Research
• Market analysis
• Market making
• Marketing

The main mission of Al-Fajr International Business Group, as an economic and commercial group of the private sector, is to promote and develop trade and economic activities and investment between the Islamic Republic of Iran and the countries of the African continent. Aiming to improve the level of business knowledge and recognition of businessmen and economic activists. From the capacities and fields of bilateral economic and commercial cooperation, the creation and development of commercial infrastructures, facilitating the processes of transporting goods, facilitating commercial exchanges, helping to transfer money, and finally increasing the volume of commercial relations with the countries of the African continent based on production capabilities. Also the export of our country and the import needs of African countries, as well as the supply of items needed by our country from the African continent.

In general, exports are divided into two categories, direct and indirect. When you are directly involved in the process of exporting and obtaining permits, legal issues, marketing, etc., this method is called direct export.

But in an indirect way, there are companies that do all these things and minimize the risk and effort of exporting for you. Export management companies are formed as export intermediaries in order to empower and help producers to have a successful and profitable presence in global markets and to increase their export amount. These companies are usually country-oriented or subject-oriented in a certain number of countries, depending on the needs and market conditions, and enter into cooperation with producers, especially small and medium-sized producers who do not have the possibility of setting up a large international marketing department.

According to an official contract with the producers, the export management companies undertake the exclusive or non-exclusive representation of all or part of their products or services in the markets of one or more countries according to the agreement.

One of the characteristics of export management companies and their main difference from commercial companies is their commitment to maintaining long-term relationships with producers and consumers, as well as creating non-marketing and sales values.

In fact, Al-Fajr International Business Group is a private holding that operates in various fields in the form of companies and institutions under its collection, focusing on the African market. Our experts at Al-Fajr Group and its subsidiaries will help you to enter the African markets by providing updated and specialized information on the market of African countries and introducing opportunities and fields of economic and commercial cooperation. If you are looking for diversification in your export markets, we at Al-Fajr Group and our subsidiaries will give you the way and help you to overcome the obstacles.

• Feasibility research - market research and market research in target countries
• Developing a marketing plan and determining the quantitative or qualitative characteristics of products to enter the target market (formulation - packaging, etc.)
• Identify distribution networks and communicate effectively with them
• Pursuing the acquisition of the required legal permits to operate in the target country (legal - standards, etc.)
• Creating the infrastructure needed for marketing and branding products in the target country
• Creation of marketing programs (incentives-campaigns and providing after-sales services and installation services, etc.)
• Pursuing the documents required for successful export to the target country
• Accurate identification of export costs to the target country (transportation - clearance, etc.)
• Providing advice on pricing based on demand and the presence of competitors in the market
• Carrying out warehousing and transportation
• Risk management of payments and obligations of the parties
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